INTERNET MARKETING TERMINOLOGY
A method of selling products or services for a company in return for a specific fee (commission). Walmart, Amazon, Alibaba.com, Ebay.
In offline world is an agent, third party representing certain business or company interest. In online world its someone representing affiliate networks, i.e Amazon, Commission Junction, Clickbank
What’s affiliate link?
It’s an affiliate identification code/link an affiliate receives when he/she joins a site for purposes of promoting merchant’s products/services. Each affiliate is provided with his/her own identification code by a merchant
What’s an Affiliate programs/network?
Companies online normally invites/allows you to advertise or market their products in return for giving you a specific amount for that.E.g. Amazon, Ebay, Commission Junction, Clickbank etc
What’s an article and article marketing?
Article is a combination of headlines, sentences and paragraphs that appears online or magazine. A story which appears in the magazine, or online. Whereas, article marketing is a method used to promote products/services online by writing articles
What’s Article Spinner?
It’s a software used by Article writers, not all of them, to rewrite articles/blogs. It enables you to write one article/blog, the software will then produce synonym of all words in your article, i.e. it creates a second article.
What’s Article Submitter
It’s a software used by article writers, not all of them, to submit one article to different article directories. This software enables you to submit one article at once to different places. In order for you article/blog to reach as many readers as possible you must manually submit it to a number of article directories. The software then enables you do to perform this task only once.
What’s an Author Resource/Bio Box?
It’s a short description about the author & his/her business, including business URL, at the end of an article. It’s a section in the end of an article writing template designed by article directories. A link to your site is not allowed when writing an article, thus Bio Box is designed for purposes of call-to-action link.
What’s Authority Site?
Its relative strength of website which enables it to stand out from other sites in a search engine platform
It’s a site or product/service image or photo. It comes in different sizes site
What’s Black Hat or White Hat?
It’s a tactic or technique by search engine optimization marketers or any internet marketer to force the search engine to give his/her site high ranking position. Example, include high keyword stuffing, invisible text, doorway pages etc. This type of action goes against search engine guidelines. Google penalizes this kine of action
White Hat is opposite of the above. It’s correct method of search engine optimization which is compliant with search engine guidelines
What’s a blog or Blogging?
Is just a simple website you create for the purpose of interacting with people online, assisting and advising online users.
What’s Guest Blogging?
It’s a method used by blogger or site owner to legally obtain backlinks to his/her site. He/she subscribe to guest blogging site in order to submit his/her blog posts for members to read and possibly visit the blogger’s site
What’s a Bonus?
It’s a free product or software given to a buyer as token of appreciation after he/she purchased something
What’s conversion tracking?
It’s a code generated & placed in a website by site owner to track visitor’s activity on the site
What’s a click?
An activity performed by web user online to search for information
What’s a Call – to – action?
It’s a phrase or link placed anywhere within a post/page/article, compelling the visitor to take action.
What’s Conversion Rate?
The total number of visitors/clicks to your ad against the total number of visitors who buy something after visiting your site. (number of clicks) x (number of sales/buyers) divide by( 100%)
What’s a cookie?
It’s filed stored in your computer/laptop after you visited a certain site. It tracks your behavior on site, whether you download, purchased anything
What’s affiliate cookie or affiliate ID?
When you join any affiliate program, they generate an affiliate link for you, to use, to market their products. When a visitor clicks your link, an affiliate cookie/affiliate ID is created. It enables the merchant to identify which affiliate link drove the visitor to their site, which enables them to determine who qualifies get commission. Some affiliate cookies lasts for 1, 30 days, 3 months, 1 year or lifetime.
It’s a statement/policy, normally a warning to any person reading the statement, that the statement maker will not be held responsible if such person uses/applies the said statement to his/her detriment.
What’s a Forum?
It’s a platform where forum membership share internet marketing information among one another
What’s a Hacker? or hacking?
Someone or software used to steal site information for illegal purposes
What is a Home Page?
It’s a front/main page of the website like a landing page or similar to it
What’s an Internet/Affiliate marketing GURU?
These are self-proclaimed internet/affiliate marketing experts. Not all of them are like that. Some are genuine, skilled or seasoned internet marketers, but they don’t label themselves as such
Where can I find genuine, highly skilled internet marketers?
You will find them online. Search on Google for your specific need, e.g. Search engine optimization(SEO), email marketing, PPC, Social Media Management sites. Go through at least 10 sites, analyze their services before taking a decision to join them.
What’s internal link
It’s a link within a site which takes you to other components, within the same website
What’s inbound link/backlink?
A link coming from another site to your site. It was a method/techniques used by webtraffic marketers to improve site ranking. It’s no longer an effective method to generate traffic.
What’s a broken link/dead link?
It’s a link on a web page that takes the visitor to nowhere or takes you to a URL which is has been deleted/changes or removed. It’s link when clicked gives “404 not found message”
What are login credentials?
Your website login information (login name & password)
It’s a page where products/services are displayed in a website.
What’s a Merchant and merchant website?
Any company selling products online, allowing internet users to sell those products/services on its behalf
A website for the Merchant above
What’s a Niche
It is a subcategory of the main category, example low income earners, niche then, low income earners in California, low income earners who retired, low income earners for pension payment, low taxi income earners, low bus income earners, low mechanic income earners etc
What’s market research?
Its a search for information regarding specific niche, which include, buyers age, sex, location, type of products people buy, buyers purchasing habits, interests etc.
What’s difference between customer, buyer, visitor?
A customer/buyer is someone who has purchased product/service. A visitor is someone who visits you site once or many times, it can be a regular customer/buyer
What’s a freelancer?
It’s a person who writes articles, blog posts or designing/provides any online services. He/she advertises himself/herself online for any customer who needs such work to be done for him/her. Fiverr.com is where such people can be found if you need them. They charge a minimum of $5 per service
It’s an activity/action by the site owner to maximize his advantage
What’s a landing pages
A first page of a website. It’s what visitors first encounter when they arrive at your website. It’s like a front page of a magazine or newspaper
Properties in a website that enables the user to easily navigate around the site
An Acronym for Multi-Level-Marketing. It’s a marketing method used by Merchant to allow one person to sell their product and recruit others to do the same, the main agent will recruit sub agents who further recruit others. The main aim is to build a large network of agents to promote company products.
It’s an action by site owner to sell products/services on site in order to generate money or income
A platform, place or location online
It’s a process of producing ebook or any written material online. it can be simply described as production of written material for consumption by readers
What’s Product review
A description of the product by a third person, who knows the product or who purchased it, his/her views about the good and the bad about the product or services
What’s a review?
To give an honest, unbiased opinion about a product/service
Stands for Return On Investment, it’s a measuring tool used by advertisers to determine amount spent on advertising versus the amount of profit generated. In offline world of business, it refers to amount of expenditure vs amount of return (expenditure vs income)
What’s site branding?
It’s a process designing/redesigning a site so that it looks complete different from others in terms of product or services
It’s an act by any person to use another person’s work, art, creative material, symbol & logo etc without acknowledging the source of such work. All work, material must be acknowledged when used for any purpose.
What’s online business?
A business you setup in the internet where you market, sell, display products, services. You can start a business offline and display online
What does term SCAM mean.
Dishonest, unlawful means, example “invest $100 and get $10 000 without doing anything we will do everything for you.” something that is too good to be true
How do I protect myself from scams?
Avoid someone or sites promising you to make a decent living without doing anything. Be prepared to spend money online, decide how much time you have, and how much time you will need to manage your online project. Conduct through/ongoing project research.
It’s an unscrupulous method used by cyber criminals to extract highly sensitive personal information, like credit card details, Paypal account information, username & password. They use sophisticated computer software to execute any phishing acts.
Terms and conditions of the specific website, Facebook, twitter policy, which outlines terms of usage of that website, example, an agreement between Facebook and its users
What’s sign in form for and why
The purpose is to get more information about the products or service offered/provided in the website. It is not compulsory to sign in or join, but if you need more info, it is advisable to do so. You may sign in or join but if you feel it’s not what you were looking for, you may quit
What’s signup form for or purpose?
Its form similar to an application form offline, can be application for membership or login information request
I don’t want people making comments on my site, how can I disable comment section?
You can go to your Dashboard, then settings, Discussion. You will then see “allow people to post comments”. Word of warning, disallowing people to make comment is like telling your customers not to complain about what they see in your business. It’s suicidal, people want to express their opinions about what you offer them. Never tell customers to keep quiet, it’s not good for business.
What’s a SPAM or Spamming?
It’s an electronic unsolicited, repeated message sent to the receiver by the sender. Spamming is the activity of sending unsolicited repeated message to others. This kind of activity is normally committed with an intention to force the receiver to consider the sender’s product offer.
What’s Spam Comment?
It’s an unsolicited repeated comments left by the site visitor in the comment section of your website. It’s not a comment in the true sense, but an advertising message delivered in your site comment section.
How do I handle spam comment, must I simply ignore it or what?
No, comments of this nature can only be blocked by installing a SpamBlocker in your site. WordPress has thousands of plugins to deal with spam comments,e.g. Spamshield. Most importantly all sites hosted at Wealthy Affiliate.com have built-in Comment Spam Blocker, if you have purchased the domain name & hosting there, you won’t need to install any plugin.
It is a words/sentence you write on the website, similar to a sentence. I am writing a text as we speak
To download is to copy or extract a photo, video or image from internet into your computer or other device. To upload it’s a reverse process of download
What does Up selling mean?
I’ts a marketing strategy used by advertisers to lure customers to a basic offer with a hidden intention to later introduce a bigger offer.
What’s a web page?
A page online like a book page or magazine page. The website is organised in web pages
What’s web robot?
It’s a software application that invades the internet sites to harvest web user information like email address, password, and other security related site information. Its an illegal unscrupulous method similar to a malware, Trojan horse.
What’s robot txt?
A file/software created by site owner to block internet robots from entering their sites
What are Webinars?
A new platform online for training, a seminar, workshop or discussion similar to a conference offline. Some kind of a video online aimed at telling/teaching you about something
What’s website survey?
It’s a method of seeking for user’s opinions about overall site content. It’s similar to feedback method. Surveymonkey.com provide such methods
Federal Trade Commission, Fair Debt Collection Practices Act, these are legislation aimed at protecting consumers from unfair practices/dealings with customers by sellers
It’s a piece of Legislation created by US legislators to regulate the sending of commercial emails
What does 18 US Code Chapter 110 to do with internet marketing?
This is the USA statute or law prohibiting the advertising or distribution of “obscene showing of minor engaging in sexually explicit conduct” The law is aimed at protecting minors from sexual exploitation.
I don’t reside in USA, does the code applies to me?
All countries of the world have signed treaties/United Nation Laws to protect any child of any country from sexual abuse or sexual exploitation by any person, thus it does apply to you as well.
What are terms & conditions?
These are rules of agreement which binds the company and the user, which regulates site usage by user/subscribers
WORDPRESS RELATED TERMINOLOGY
What is a Blog category?
A division/class of things that share same features/characteristics. It’s like a shelf in your wardrobe. In WordPress site, posts are divided into categories in your site, e.g. clothing, electronics, books
What’s a header?
It’s that first upper part of the website. A part where you can put your logo, background image & website name
What’s custom header?
It’s a feature that comes with a theme and which enables you to replace the pre-build image photo with your own logo & image. Some themes don’t have this feature; therefore, you can’t ad any of your own header image/background or logo. You need to choose a theme that comes with a custom header feature
What’s a Dashboard
After you created a weblog, you must login and improve it. A dashboard is a feature in a website, which allows user to add/delete/modify information
What’s a footer?
It’s that last section of your website. A section where you can place images, text etc
What is an Image?
A picture depicting/showing something which appears on the website
What’s Link, linking or text link
It’s a word, image, picture that when you click directs you to a certain page. It is a intermediary tool between two pages, posts, text. It takes you from one page/item to another
What’s Pretty link
A URL link creator or feature within a wordpress site by site owner
What’s a Permalink?
It is a permanent static hyperlink to a particular page or post
What it means to customize
It’s a process whereby a web user changes the original outlook of a certain item, it can be an image, file or any specific action to change the original creation to suit user preference or taste. Example, a predefined banner can be changed into a different outlook, that’s what customization is all about.
What’s a widget?
Its separate application pasted as image, photo in a site, uploaded from another site
What’s widget code?
It’s an html file which can be copied and pasted into a site in the widget area
What’s sidebar? Or wordpress-sidebar
It’s a rectangular area in a site which allows the site user to show any information for visitors to engage with such info
What’s a Post?
A comment, or an article written & published from a site to online platform
What’s is Pay per click.(PPC)?
You create a small ad in Google or other search engine and it is displayed to visitors. If a visitor, web browsers click the ad you pay for that click. Its pricey kind of advertising
What’s Cost Per Click. (CPC)
It’s the amount Google expect to charge the advertiser for specific keyword/s, he/she intends to use in his/her ad campaign
What are Plugins
Pieces of a software used to add a specific features in a website
What’s a Theme
A template pre – designed to create a blog or website. They come with different designs, layout and features. They can also be changed by adding plugins, putting images, photos or Logo’s to suit your preferred style.
What’s a Parent theme?
A parent theme is that main theme you installed during the initial phase of your site creation
What’s a Child theme?
A child theme may be explained as a duplicate or an offspring of the parent theme
Do I need to use one or both parent/child?
No, you only activate one & use it, You can’t use both themes at the same time
What’s the purpose of keeping both theme?
Certain unforeseen situations happen in life. Your main/parent theme may crush or malfunction for one reason or the other. That’s where the child theme comes into being. It will restore all the parent theme changes or updates. You won’t loose your important, updated information.
What’s a website logo?
It’s a website name or brand
A website that enables person to create a blog/website. Its online open source project which enables anyone to create a blog/site. It has simpler platform than software to create a website or online video
What’s WordPress editor?
A place in a wordpress site which enables the owner to write, upload, text photos or images
SEARCH ENGINE OPTIMIZATION TERMINOLOGY
A method/technique used to compel a search engine to find your website or its content files. It can be software or keywords you use
What is an ad?
It is a piece of advertisement appearing online, that promotes a certain product or service
It’s an incoming link to your site from another website
What’s Bounce rate
Its web traffic method used to determine the number of visitors who enter & immediately leave that particular site without engaging with it. There are many reasons. May be the site doesn’t have what the visitor is looking for, site is new, doesn’t have interesting content, site is poorly developed or maintained etc.
What’s a click thru?
A visitor’s action when he/she enters a particular website, leave or take action on site. Or use engagement with your site
Its number of times the ads/link/photo/image appears online
What’s an index or indexing?
Its method used by search engine to place the site content into a particular position based on popularity
What’s a Keyword?
A main word or phrase you use continuously or more often in a text. example, FIFA scandal, FIFA President, FIFA world cup, A continuous reference to main word or phrase or a word that is frequently referred to in the article
What’s relevant keyword or traffic?
A relevant keyword is a word relevant to a product or service, whereas relevant traffic is a visitor who may be interested in the product/service or someone searching for specific item with relevant keyword, e.g. perfume is relevant fragrance product
What’s traffic or webtraffic
Its visitors to your site or visitors who arrive from internet network to your site
My site doesn’t get enough visitors, can I pay someone to send traffic to it?
You can, there’re thousands of sites that charge site owners certain fee to bring them traffic. But I need to warn you, there’s something called bot traffic/useless traffic. It’s your responsibility to drive traffic to your site nobody else.
What’s organic traffic
A visitor who arrives in your site after randomly searching the internet by clicking your ad or link
What is a Keyword tool/software?
A software that generates, range of similar/equivalent keywords you typed in the search engine. e.g. jaaxy
Where to find relevant keywords
Google have suggestion relevant keywords. There’re many paid or free keyword tools you can use to search for relevant keywords, e.g jaaxy keyword tool
Where to find quality traffic
You can find them online by using specific method, it can be PPC, Email marketing, social media. By quality it means traffic that has potential buy your product
What’s site comment?
It refers visitors who have visited your site and left comments on comment section
Stands for Quote Search Results, the number of competing web pages under the quoted term, phrase in Google
WEB DEVELOPMENT RELATED TERMINOLOGY
Hypertext Markup Language, its system used to label a file in order to produce a word, link, photo, image, video
What’s a site map?
A list of website files which is organized in certain fashion to enable the search engine crawlers to index the site
Refers to Extensible Mark Up Language, it’s a file used to encode a site map
What’s a USER
Within a website context, it’s the owner of that site
What’s a Domain name?.
A unique name for each website, like an identification card, e.g. www.yourname.com, hosted by online company. See web hosting
What’s Domain flipping?
Domain flipping is a method used by domain name creators, to buy a domain at lowest price for purposes of selling such domain at higher price. Example, you buy www.myname.com at $9.99 keep it until it cost $45.00, then sell it at that price.
What’s Domain parking?
It’s an action of choosing and registering a domain name, keep it for later use or register a domain name for purpose of reserving that name from being taken away by other person or companies.
What does Web Hosting Mean?
A hosting service, provided by web hosting companies to individuals and organisations in order to make their website accessible online, normally web hosting companies sell and register the domain name and host it, or allows you to host somewhere. Namechip.com
What’s a website?
It’s a network organized into written web pages by the owner, stored on the internet
What’s website content?
It refers to all site information, pages, posts, images, comments, products/services
EMAIL MARKETING RELATED TERMINOLOGY
What’s an Email?
A method online for sending and receiving a message from a writer to recipient/s or vice versa. It is similar to a post box offline where you receive your letters or mail
It’s a system that automatically responds to email sent to it from the sender. Its build in by email marketing companies, e.g. Aweber
What does email marketing entails?
A methods used to market product or services using email messages
What’s an email list?
A list of all email subscribers who have subscribed to receive regular emails from email sender
What’s an email subscriber?
It’s a person who has filled in his email address in sign-up form displayed in your site
How do you know that a person has subscribed to receive your emails
The email marketing company(aweber.com) will notify you by email that a subscriber has signed in your email list
What’s email signature
Its text & image/logo that is pasted at the end of the email message. It contains your name, email address, business name etc. It’s like a your business card
But I’m using a PC, Laptop or Tablet, How do I write a signature on my email?
There are companies that can assist you to create one, some are free some provide paid services, e.g. www.wisestamp.com
I’m asked to enter my email address why?
The purpose is to provide you with more information contained in the website
But others want to harass you with annoying email ads, but you can check at the end of the email message which reads unsubscribe in order to block any email from the sender
What’s a follow-up sequence?
Its a method used by email marketer to regularly send emails to his/her subscriber, e.g. sending daily, weekly or on a specific day, emails to subscribers.
What’s a broadcast?
It’s a method also used by email marketer to send once off email to his/her subscribers
What’s a junk email?
An unwanted/unsolicited email sent to people who have not subscribed to receive such emails from sender
How to stop unwanted emails?
You may label them as junk or go to the bottom of the email and click “unsubscribe” link
What’s a newsletter?
It’s a regular publication sent to an email subscriber which contains the sender’s site content or new events
How do I write A newsletter?
You can create a 500 or more words article, convert it to PDF format, save it in your PC, Laptop for later user. Or you can search online for newsletter templates, some are free, but others require minimum payment
It’s an activity by email marketers to build email list
What’s opt-in or opt-out email
It’s a method used by email marketer which allows email receiver to decide whether he/she wishes to receive follow – up emails from the sender or not
What are Solo Ads?
It’s one of email marketing method used to build email subscribers. You partner with someone who has at least 10 000 subscribers in his/her email list. You then send a small ad to his/her subscribers. If those subscribers eventually click on your ad & subscribe now to your list, you get email traffic & your email list grows substantially.
What’s a Squeeze Page?
It’s a landing page designed to collect email addresses from potential subscribers.
Is it an effective email marketing method of list building?
There’re mixed opinions, some say its effective because it has increased traffic to their sites, but others say it generated bot traffic to their sites, i.e worthless traffic
GOOGLE RELATED TERMINOLOGY
Does google award you for your daily traffic to your website?
No, Google reward you by moving your site position to higher rank. They only reward you if you have Google adsense account because you allow it to display ads in your site.
It’s an ad program by Google.com, which allows Google ads to appear in your site, and the site owner is compensated with monetary incentives when the visitors click on those ads
What’s Google Analytics?
A tool, by Google which supply information to the website owner, extracted from your website activities. Keyword used, social media, organic or direct traffic, total new/return visitors behaviour in your site
What’s Google Alert?
It’s a notification by Google to users who requested new information as an when its published by any sender online
What’s URL Shortener?
It’s a system online that assist you to shorten a long, bad looking url
Once put into the system will give you this, goo.gl/ucyy3b
Its Google social media network, it’s similar to other social media networks, although slightly different, but the purpose is to allow people to engage online about any topic
What’s Duplicate Content?
It refers to a text in the form of either an article, post, page that is submitted in the same format (words) in different sites. Example, if you write an article & submit it to many sites, Google will check whether its a new or existing material content, and rate it as duplicate.
What are Google trends?
It’s a tool used by Google to show frequency of specific term or phrase
What’s Google slap?
It’s an action taken by Google to penalize the advertiser by charging high cost per click, if the ad directs the visitor to unrelated search results.
What’s Google Penguin?
It’s a Google algorithm update which was first implemented in 2012. It’s a system used by Google to penalize all websites that doesn’t comply or cheat Google’s Webmaster Guidelines
A website video created online to teach, show music, tell, or market any service/product, similar to a offline cinema video or movie
What’s Social media?
It refers to social media networks, such as twitter.com, Facebook, Google+ etc.
What’s Social Media Management?
It’s a technique used to manage/monitor your content in different social media sites in one platform, Example; Hootsuite.com
What’s Facebook group
Other than an ordinary Facebook page, it’s a specific page on Facebook where the owner creates in order to distinguish his/her page from ordinary page on Facebook. The purpose is to invite other users who have same or similar interest.
What are social media followers?
It refers to those who follow one another on social media or who uses social media platform to share ideas, post comments etc. Each social media user invites or attracts others to join his/her network; such people are called social media followers
What’s social media likes
It refers to Social media responses by social media user to other users, website, image or video etc
I don’t want people to like my site, I want serious buyers?
People don’t simple buy everything they see online. Social media platform enables you to engage with million people. It further enables you to showcase your content. If they show interest in your site, you stand good opportunity to build prospective buyers & enhance your reputation & trust.
WEALTHY AFFILIATE RELATED TERMINOLOGY
What’s Wealthy Affiliate.com?
Membership site aimed at training newbies & advanced affiliate marketing how Internet marketing industry works. It’s situated in Canada, Vancouver, established in 2006
What’s Boot Camp?
Wealthy Affiliate training lessons/tutorials
Wealthy Affiliate keyword tool
Whats Jaaxy Affiliate program
Jaaxy is a keyword tool and Jaaxy Affiliate program is an incentive program to compensate jaaxy owners who have referred new members to buy it
Who owns Wealthy Affiliate?
Kyle & Carson
How many members does WA have?
The site has more than 500 000 members, and growing everyday
How much does it costs to be a member?
Starter membership is free. Premium membership costs $47/pm, if you’re serious about learning internet marketing industry and building lifelong online business
If I cancel membership will I get my money back?
Unfortunately no, it’s a monthly membership not a once off product
Am I compelled to have a website if I join?
It is not compulsory to develop a website, but if you have information to share or sell product/services, it is strongly recommended to build your own website
Something that attracts/captures you or something compelling you to certain thing
What’s Live Chat?
It’s a one – on – one live support within the site, where members asks questions & receive answers in real time
Are there any bonus incentives
When you join you get free website, live chat, free hosting, free WordPress themes, with some free plugins, free keyword tools, asking questions, and getting free assistance until you succeed in your project
What’s Wealthy Affiliate program
Its an incentive program created within Wealthy affiliate to compensate members who have helped the site to refer non-members who joined the site
Can I make money online with Wealthy Affiliate?
Yes, you can make money, however it’s not a money making scheme, but it’s a site where you learn how to build online business in order to make profit.
What’s Wealthy Affiliate Review?
It’s a complete review of Wealthy Affiliate.com services
What’s online business
A business entity that is established online
It’s something that you like most, something that triggers your enthusiasm e.g. shopping writing, cooking, care for children & elderly etc
How do you achieve success online?
You need to be patient, dedicated, determined, winning spirit, refusing to fail, willingness to sacrifice time & money
What’s Site Rubix?
Its platform for members where they can build up to 25 websites & host them for free
What’s WA ambassadorship
Its wealthy affiliate member who promotes site’s interests by contributing in the form of helping community members, providing additional training information & site promotion
What’s WA Referral
New members referred by WA to Wealthy Affiliate site & join
What’s Wealthy Affiliate Community?
It’s a community of members who have joined the site. They engage with one another by sharing wealthy affiliate knowledge & other related information.