Thousands of companies are looking for people just like you to sell their products and pay you up to 75% of all sales you generate?
If you looking for no cost way to get started building business and making money, you have come to the right place! Against what you may think, or what you may have heard, Internet marketing (building successful business and making money is not difficult at all). Sure, you can make it difficult by letting all the GURU GIMMICK products and “miracle systems” get in the way, but strip that all out and you are left with a few easy concepts to understand.
The top internet marketers in the world, yes those who make 7 figures + per year,know how to simplify the process of building business and make money online.
There are two things that you need to completely understand.
If you can understand your customers and what they want, all you need to do is align with a product and BINGO, you have got a business and income stream online.
My website is here to help navigate through all the forces that pull you in different directions… so you can focus on the task at hand. Building business by aligning customers with a product.
There are few steps that you can take (starting right now) to put yourself in a position to build successful business of selling something people are searching for online. Sound simple, yes because it is.
Essential steps of building business online
This is your number one key to being successful. If you love what you do, if you’re passionate about it, if it excites you and if it allows you to use your talents and skills, you will be successful, because you’ll want to work on your business and put the time, effort and energy into making it succeed, eventually making money & building successful business, going forward.
Define your target market
It’s essential to define your target market. Some called it a market research. This where a lot of online business owners make mistake, as they are not specific enough when choosing their target market.
Firstly, you want to target and serve a group of people you love working with. So if you can’t handle children, or don’t like being near sick people, then you shouldn’t be working with them. Don’t choose your target market just because a certain market makes the most sense, or because you think it will be the most profitable. Choose your target market, because those are the people you really want to serve & work with. Then narrow in and focus on those people who need and want what you have to offer.
Once you’ve specifically defined your target market, you can start to focus on addressing your client’s needs, giving them the solutions to their problems, providing benefits, building trust and offering them a good return on the investment they’ve made in you, because that’s what leads to happy, satisfied clients and a good income in your pocket.
Create a website
In an online industry, a website is a foundation of your business, you can’t do business without it. A good website is vital and adds to your credibility. If you can’t create an appealing website on your own, then get a professional to help you. Whatever you do, make sure your business is online. The next thing is to have your take/get photos or ask someone to take professional photos for you. Upload your photos to your site.
Create content for your website
A website is your store, it shows buyers what is contained in your store. Your website should have the following site structure.
- Tell visitors about you (About Me page)
- Home page( Landing page)
- Comments page (visitors leaving comments about product/services)
- Frequently Asked Questions (FAQ)
Build traffic to your site
Building traffic is simply about telling people about yourself, your site. In short it’s to ask people to visit & look into your site, try to find whether it addresses their problems, whether your site provide solutions. You can do this by;
- Writing articles/posts to social media platforms
- Submitting articles to article directories (EzineArticles.com)
- Submitting your site to Google/Bing Webmaster tools
- Creating email lists,Email marketing (create a Aweber.com account)
Internet Marketing Methods
Once you have chosen a business, created a site, chosen a web hosting platform, you need to announce to the world;
- What you’re selling,
- Where potential buyers to find you,
- Type of products/service you sell.
When you announce your business, you’re embarking on a process of marketing. Marketing is process by which you encourage the right customers to find and buy your products. Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Marketing includes wide range of marketing methods/strategies. It’s beyond the scope of this post to describe fully what marketing business entails.
Since you’re focusing on operating your business online, the method to market business online is called online business marketing or internet marketing.
Online advertising, online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. There are range of methods/strategies used for this exercise, which include;
- Affiliate marketing
- Search engine optimization
- Social media marketing
- Email marketing
- Article marketing
- Pay Per Click
For your site to rise above other sites online you need to master the skill of using these marketing methods and strategies. No single method is more important than the other. A combination of all & other methods will assist your site to rank high and be visible to potential customers, subsequently build & develop your business.
1. Affiliate Marketing
What’s affiliate marketing? Affiliate marketing is a internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods.
Step 1: You partner with affiliate networks; they provide you with resources to market their products, i.e. link, banner or something.
Step 2: You develop website,
Step 3: You market merchant products on your website using online marketing methods
Step 4: For every customer who buys merchant products, you receive a commission
Is Affiliate Marketing A Scam?
Critics argue that this kind of business model is SCAM of some sort. Indeed it has been converted into a scam/rip-off. The reason for this is simple, in a narrow context it’s a quick money making venture. Anyone will simply post an ad, the ad displays that;
- you can make $1 000, 2 000 even $10 000, without a website,
- by clicking X number of ads on Google, marketing products with high commission payout
Broadly speaking affiliate marketing is part of business marketing at large, Amazon, Commission Junction other major affiliate networks rely on affiliate marketing to promote their business online. Every business offline or online use different marketing methods to promote their business. Affiliate marketing is one of main stream marketing strategies employed by companies to promote & expand their businesses.
Affiliate Marketing programs/Networks
Below are some of the popular networks/programs :
(1) Commission Junction.com
These are the most popular networks, but there are many more networks you may join. As I have mentioned in this article, some affiliate networks require you to submit a website to them, check before they approve partnership agreement.
2. Article Marketing
The main aim of writing and submitting your articles is to inform readers about your site & products you sell. You can also use articles to review online products to help buyers to make informed purchasing decisions.
The easiest way to get started is to touch on what was learned in a Grade 9 English class.
Layout the article into paragraphs or topics that you wish to discuss:
Headline: Write a Catchy Headline that includes the Keyword Phrase you are targeting.
5 Proven methods to build traffic to your website
1 – What do these methods entail?
2 – Benefits of using these methods
3 – How will these methods help build traffic?
4 – Personal thought about these methods
5 – How to use these methods to build traffic?
Article Writing Design
- Paragraph 1: Introduction (tell people what you are going to talk about)
- Paragraph 2: More about Who
- Paragraph 3: More about What
- Paragraph 4: More about When
- Paragraph 5: More about Where
- Paragraph 6: More about Why
- Paragraph 7: More about How
- Paragraph 8: Tell what you told them
- Paragraph 9: Call to action (Author Bio Box) Links to your site
Below are article directories where you can submit your article
You’re not confined to these article directories, there’re many more directories online where you can submit your written articles.Therefore writing and distributing articles that contain a link to a business owner’s website within the ‘bio box’ should result in more links back to that website. In theory, this will increase that website’s rank within search engines
3. Search Engine Optimization (SEO)
Search engine optimization (SEO) deals with the order in which web pages are ranked when keywords or phrases are typed into search engines. The higher a page is ranked, the more likely it will draw a greater number of site visitors. For company websites, increased traffic often translates into increased sales and SEO has proven most useful and effective for most of the leading internet marketing ventures around.
One method of Search Engine Optimization encompasses the idea that a website’s rank in search engines will rise as it obtains more HTML links pointing back to it from other websites. Again there are many Search Engine Optimization methods/strategies applied by different SEO experts online. This post can’t cover all SEO strategies used online.
4. Email Marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
However, the term is usually used to refer to:Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient’s prior consent (opt-in).
5. Pay Per Click Marketing
Pay Per Click allows you to create a short ad and place it to search engines, (the ones you see on Google pages), Bing.com, Yahoo.com.The method costs money. It’s commonly used by companies/affiliate marketers who have sufficient budget to embark on this kind of marketing. Ad budget ranges from $50 – even $1 000. You create keywords around the ad, may be 10 or 20 each keyword cost around 0.50 to $10 or even more.
There is no guarantee that your customers will buy after clicking your ad. Pay Per Click requires some bit of training & tools to do it the right way. In that case it will yield good results (quality traffic to your website), not just any traffic. Any site visitor, who click & go will waste your ad budget, and consequently make you bankrupt. Again there many PPC strategies used by online marketers, this post can’t give a list of all methods used online by marketers.Nonetheless PPC is one of many methods used to attract visitors to websites.
6. Mobile Marketing
Mobile marketing is recent type of marketing, originated with the development of cell phone gadgets. This marketing method encompasses all those activities which connect advertisers to consumers through mobile devices and networks. Mobile devices include phones, PDAs, media devices, portable gaming consoles, tablet computers—and, of course, those devices which function as all of the above.
It provides you marketing methods in addition to those you’re currently utilising.
- 300 hours of video are uploaded to YouTube every minute
- Half of YouTube views are on mobile devices
The main objective of mobile marketing is to drive traffic to your site, web traffic that uses mobile devices to search products/services online.
7. Social Media Marketing
Social Media Marketing
Social media marketing is commercial advertising conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
As the internet constantly changes and new platforms are set up, it become difficult as an internet marketer to keep up to date. The challenge is to market successfully across different platforms to generate traffic to your offers e.g. Google +,YouTube, LinkedIn, Pinterest, Facebook, Twitter, etc
Facebook was originally developed as a means of personal interaction. Facebook has identified advertising as its main income source. But it has recently introduced a business page, where businesses can place their ad campaigns and get traffic. Online marketers can generate adverts to target individuals based on location, age, interests and other specific qualities.
As at March 2015 Facebook registered 1.44 billion monthly active users. Facebook allows you to have a page for your business. It’s very quick, easy & free to get a Facebook page up and running for your business. Facebook also offers advertising ads platform, where you can create ad campaign, and drive visitors to your site.
Personal Profile Page
Firstly, Facebook allows individuals to create personal profiles that contain content of a personal nature. In other words, by joining Facebook you can set up a profile about yourself, upload photos, connect to friends and co-workers, join groups for things you like, get invited to events other people are hosting and even play Internet games. This type of profile is what Facebook was initially created for and the one which people are the most familiar with.
Facebook also caters to the business world, celebrities, charity organisations, public events and the arts industry. They offer these entities the opportunity to promote their products and services.
It’s this type of Page, which you can use to your business’s advantage. To create this type of Page, you will also need a personal Facebook Page. You’ll manage your business Page from your personal account If you are worried about your safety and privacy online, where your personal account is concerned, you can edit the “Privacy Settings” on your Facebook profile, so that only your friends (who are added or accepted by you) can see your information.
You can also personally choose what information will be published on your business Page and control who sees your Page’s posts.
Twitter is an online social marketing network, created in 2006. It enables users to send and read short 140-character messages called “tweets”. Registration is free; users can read and post tweets. Twitter is accessed through website interface, sms, or mobile device application.
In 2010, Twitter introduced paid advertising for companies who wish to purchase “promoted tweets” to appear in selective search results on the Twitter website, similar to Google Adwords’ advertising model.
As at May 2015, Twitter has more than 500 million users, out of which more than 302 million are active users.The information gives an indication that twitter.com had made advertising/marketing opportunities available to large & small business companies. You can use this twitter marketing opportunities to build your business.
The key to making a success of Tweet is tweeting. Tweet often, tweet original content, tweet controversial/interesting information. The purpose is to create followers. Search on Tweet for keywords that relate to you market. Don’t follow anyone who has written only handful of tweet. If they have lots of followers they’ve accomplished this by using automated software.
Pinterest is a web as well as mobile application company. It operates as a photo sharing website. To use pinterest platform you need to sign in and register your profile. Registration is free. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards. It also allows businesses to create pages aimed at promoting their companies online.
This is another marketing opportunity to promote your business. You can create a photos/image of your business and pin it, users will notice your pin and visit your site, possibly become active users of your site business. Besides pinning your business images, you may consider pinning photo about anything which might interest users, in that sense your business reputation will grow.
YouTube is a video viewing website. The site allows users to upload, view, and share video/TV clips, music and other content. YouTube offers users the ability to view its videos on web pages outside their website. Each YouTube video is accompanied by a piece of HTML that can be used to embed it on any page/post of a website. Most modern smartphones are capable of accessing YouTube videos
YouTube has more than 1 billion users. Every day people watch hundreds of millions of hours of videos on YouTube and generate billions of views. Again if you have any Google account, it’s easy to create YouTube, upload any video. You can create a video related to anything about your business website; upload it so that viewers can view it, in that way it will possibly generate traffic to your website.
(e) Google + or Google Plus
Google + is the second – largest social media website, and has 235 million active users. Google has built into the products called Hangouts and Communities. In order to have a Google+ account, you must first register normal Google account, and then you will be able to create Google+ account
You can post, share images, upload video in Google + platform, in that way it will help you to facilitate your site visibility to million users.
Whatever your ultimate strategy with Google+, you must begin by establishing yourself as personal user of the platform. The first step is to create an interesting profile – if you’re selling a product or service then make your profile relevant to this. If you’re building your profile generally so that it supports your business, increasing your credibility then you must focus on personal profile. Remember, people follow interesting people. Alternatively you may post an interesting public story, the goal is to provide interesting useful content to users. That will build your business credibility & reputation, including you as a small business owner.
Google my business
This is a new platform provided by Google.There quite a number of small businesses on Google Map. Google users daily search for specific products to buy. If you business appears there, it will be simple to search what they’re looking for. It enables small and big business to create a business profile. If you have an existing Google account, you can create, google my business, The information required is your business location, name, street address, opening hours, business layout. You will be required to allow Google to verify your business, it takes 24hrs, in order to determine whether it exists.
The main objective is to tell the business community/Google users that you exist and operate a genuine business.
LinkedIn is a social networking site which is build for business. It has registered 300 million members in 200 territories in 2013 It’s main objective is to set up a platform for business owners, who are interested in building network of with other businesses, employers, employees and other business professionals. . This networking method is called “Connections”. Connections may include
- Job advertisement,
- Employer’s lists
- Job seekers
- Individuals/Business profile
- Users can post photos and images etc
- posting business/product articles
It’s a vital platform for all those who seek to establish business networks. It’s basically a place where aspirant entrepreneurs can create networks with other similar businesses. It’s free to create an account. It also offers marketing platform in the form of sponsored advertising & ad services.
This’s an online mobile photo, video sharing platform. The service allows users to take pictures, video’s and share them on Facebook, Twitter and other social media places. It has 300 million users, who uses instagram services to post pictures, video’s. You can create “likes”, followers when you have an account, but you will be required to pay a fee for such performance.
Instagram for your business
If you’re serious about building a lifelong business, you need to create a market place where buyers and other business people will see, value interact with you. You need to create an ongoing presence in any platform/network. In that sense your business will thrive and stand above any business entity online. Creating an account is also free.