Your existing business or a new business, which you start, must have a website. Without a website, you could lose business, as people tend to give more credibility to businesses with an Internet presence.
One of the easiest and most cost-effective ways to get your business online is through a blog. Below, we show you how you can do this free of charge.
Easily create your own website
While hiring a web developer can be expensive, sitting down and creating your own blog is easy, fast, fun and also free! This can be done with less hassle and more speed than setting up an ordinary website.
Furthermore, a blog can look and feel just like an ordinary website, so there’s no need to initially spend a lot of money on a professionally designed website.
Benefits of a blog
A blog is free and there are no design or hosting fees. You can put your business online instantly. It’s simple. You can promote your products and services to millions of people.
Statistics show that blog visitors are more likely to buy products than regular Internet users. You can use the profits made through your blog to fund larger marketing campaigns, such as by paying for adverts via Google AdWords.
Steps to start your own blog
The first step is to select a blog service provider. There’s a large variety to choose from, so it’s important to select the blog service provider that suits you best. I highly recommend that you choose WordPress.org to create your Blog. This service is free and you don’t have to pay any license or hosting fees. For more information visit, WordPress.org.
Choose a domain name
You need a domain name to set up a blog using WordPress. Create an account at Goddady.com, Namechip.com or any other domain name service providers, you like.
They also provide hosting services for your blog. You must choose a name that is relevant to what you want to blog about, e.g. if you intend to sell perfumes, it must include a word related to it, Your perfumes.com, your fragranceproducts.com. If you want to blog about stock market information, yoursharepricemovement.com etc. So, choose and register your domain name related to what you want to blog about.
Marketing your blog
Once you have created it, you must then promote/market your blog. People/visitors will never know about it, unless you promote it. One of the popular places to market your blog is using social media platform, e.g. Facebook, Twitter, Google+, Pinterest etc. Your blog won’t be noticed immediately by social media users, but as time goes on & when you stuff your blog with interesting content, they start noticing it.
One of the main fatal mistake bloggers make, is that they create blogs to make money. Stop bombarding people about money making stuff, unless you know what you’re doing. Visitors are human beings like you.
They search for products/services online in order to solve their individual needs. If you’re on the mission of making money, people will not visit your site. Your mission must be aimed at assisting people to address their human needs. If you have a solution, then they will visit it. You will gain trust and your reputation will increase considerably.