Having an online presence is vital for your business. I had said over and over again why your website is not important but essential piece of work. The purpose is to make your presence know online and to improve your business presence online
If you’re a small business owner, don’t make the mistake of thinking that, creating a site is for big business. There are loads of web building tools now, which means that you can create an initial website for your business with little to no cost.
The most popular platform is the WordPress.com. It enables everyone to develop a small to more sophisticated website. It doesn’t cost anything to register and get web development tools. The moment your site is up and running, your online presence is safely secured.
Creating a website content
As a newbie, you may not know what site content is all about. Don’t be scared. The word implies itself. It may be posts/articles, products/services you want your visitors to consume. In the beginning you may stumble what information to include/display in your site. But as you get along, you’ll learn how to do it.
A word of warning, you shouldn’t be carried away by all the attractive ads you see online. And never allow other site owners to make offers to display their content on your it. Make sure that 95% content, comes from your own creative ideas. You want to make your presence know online not others. Therefore don’t allow outsiders to hijack your site with their own content
After you’ve created your website, the next step is to draw traffic to it. After all, a website is only as good as its promotion, and you don’t want it to get lost in cyberspace.
Most people use Google to find information on the Internet. Hence, you must ensure that your website gets high rankings on the Google search engine.
To do this, you must consider your keywords carefully. Take a regular look at your website’s content. Ensure that it regularly contains fresh information and that all of the internal links are working correctly
Although, you’re a new but I guess, you have accounts with a number of social media platforms. You may be posting staff on them, but here you’ll be promoting your site and its content.
Social media, such as Facebook, WhatsApp, enables you to market your business to a targeted audience, free of charge. It is an essential marketing tool for any business. In fact, having a social media presence is almost as important to your business as having a website.
Social media gives you access to a large percentage of the world’s population, allows you to target specific consumers and is a fantastic referral system. It’s essentially a two-way street where your business can interact with your clients and potential consumers.
Twitter Ads work in a similar manner to Facebook Ads. You can target a specific audience according to their interests, location, gender, device, keywords in their Tweets or even similar users to your current followers.
If you have a large budget, you can even get your product endorsed on Twitter by a celebrity prominent celebrity
There’re many more social media tools you can use to improve your site presence. Besides Facebook and Twitter platform. YouTube enables you to create and upload a short or long video about your website. LinkedIn is also one of them, you can create an account and promote your site at no cost at all.