Owner: Noah Gray
Overall Rank: 4 out of 5
For Who: Beginners
The book is Mastering Google Adwords in 2020 & Beyond is a piece of learning material regarding Google Ads. It was written and published by Noah Gray in Amazon Kindle. The book has 324 pages and has 4.5 star rating. It’s arranged according to the following chapters’
- What’s Google Adwords
- How Google Adwords work
- Prons & Cons about Adwords
- Understanding the basic concepts
- Key parts of Google Adwords
- Adwords dynamics
- Understanding PPC
- Etc, etc
It provides some basic understanding about Google Adwords is all about. If you’re a beginner in online marketing platform, I suggest you download this book and read it on your own. The selling price is reasonably affordable, $14.99. It’s suitable for those who want to apply Pay Per Click marketing method going forward
Although, it’s earmarked for beginners, but it contains information that can’t be easily understood by newbies. Let me explain further what I mean by that. Pay Per Click is not recommended for novice internet marketers. It’s an advanced method which require an in-depth knowledge about online advertising
Research findings reveal that there’re more than 100 million sites which rely on this advertising method. You, as newbie internet marketing will find it extremely difficult to compete at that level. From my own research, there’re are number articles freely available with similar information online.
The book contains relevant information regarding Google Adwords. It provides some basic understanding, what Google Adwords is all about.
Word of warning, I had been doing advertising online for at least 5 years now. PPC marketing is one of the difficult marketing strategy of this century. I have alluded to above, that using this marketing method, you’re faced with a very stiff competition. You’re competing with the likes of Walmart, Wall street.com, etc., etc.
I need to warn you, don’t raise your hopes too high. Downloading the book may be a wise move, but learning how PPC works is another thing. If you take a closer look at Google Adwords interface, you may be confused, which button to click. One may say, there’re Support Section to help you. Unfortunately, they won’t tell you what works and what doesn’t.
They’re there to show you how to compose and promote your ad. It ends there, whether it reaches your target audience and how they respond to it, is another story.
Furthermore, one of the serious challenge regarding Google Adwords, is that it is not free. You pay for placing & running your ad. Some Google ads you see online can cost advertiser as high as $63 per click. You can just image paying this amount just for a single click
Therefore pay per click is not for newbies, it’s for advanced PPC marketers who knows what they’re doing. Having said what I said, I may be lying if I say its’ for chosen few. It’s a platform available to anyone of us who want to use it. But if you want to embark on this method, you need a lot of learning to do