Owner: Benjamin Mangold
For Who: Beginners & advanced
The book, Learn How Google Adwords & Google Analytics Works was written by Benjamin Mangold, and was was published at Amazon Kindle Books. It has 484 pages. Since it was published, it has received 4.9/5 rating. The following topics are discussed
- Online advertising opportunity
- Benefits of Google Adwords
- Google Adwords Account
- Creating Google Adwords Campaign
- Online Advertising Model
- Campaign Display
- Campaign settings
- Advanced campaign settings
- Campaign setup Options
- Video and shopping campaigns
- Google Adwords Reporting
- Optimization Techniques
- How Google Analytics works
- Interface features
- Campaign tracking
- Multi – channel Funnels
- Advanced features
- Configuration options
- Using reports
- Analysis Models
- Advanced options
- Google Tag manager
The book touches on one of the oldest Google advertising method. Any other advertising network comes second. Anyone who wants to dominate the web, has to understand how Google Adwords works. It doesn’t matter whether you are an expert in email, social media, or any other internet marketing expertise, but Google Adwords supersede any of those.
The Guru online advertisers know very well, that in order to succeed in any online advertising industry, you must first master the art of Google Adwords. Therefore this book touches at the heart of Google advertising platform. In order to participate in this network you need a website. Others may say it’s not a requirement. I tend to differ widely with that notion, how are you going to track your online advertising activities if you don’t have one?
If you want to succeed and dominate the web, you must have knowledge of this platform. Even though you are currently employing other advertising methods, but in order to get quick results in your project, you need to learn how Google adwords and Google analytics works. Therefore the book is an indispensable piece of material.
Although the book, Learn How Google Adwords & Google Analytics works is a valuable training resource about Google advertising, but this platform comes with it’s own unique inherent challenges. Knowing how Google platform works is not enough, you need to apply that knowledge to promote whatever you’re advertising and achieve good results. That ‘s one of the biggest nightmare facing internet marketers online.
Furthermore, using this platform comes with financial risk. One of them, it’s an expensive exercise. You need large capital if you want to achieve good results (make money). The minimum cost per click ranges from $0.05 to 0.50 or even more.
Remember when people click on your Google ad, that doesn’t mean they will buy whatever you are promoting. There’re visitors who are “Click Crazy”they just click and go. They don’t even bother visiting your site. Your down side is that loose all your advertising budget.
Having said what I have said the book, Learn How Google Adwords & Google Analytics works, is a valuable piece of learning material for anyone who wants to gain in depth knowledge about Google Adwords. Every successful internet marketer has in one way or another used this method. The book price is reasonably low. It costs once – off $28.68
However, if you plan to use this method to promote your business or anything for that matter, you need to be prepared to loose money. Before you start using it, you need to get training, so-that you will know exactly what you are doing. Purchasing this book will enable you to grasp background knowledge about the platform