There’s misconception about free trial membership/product online. It is presumed that if the product has free trial offer, then everything that goes with it, is therefore free. Now, learn how people regard free trial offers
The purpose of free trial
The primary purpose of a free trial product is to enable consumers to test drive the product before deciding to purchase it. It’s an honest attempt to allow a consumer to make a correct choice. It also allow a purchaser to compare the offer with other available products.
However, some unscrupulous internet marketers present free offers as if the product itself can be obtained without paying anything. They entice customers to such an extent that they believe the product is offered for free.
This poses a challenge to newbie affiliate marketers. So, they do not know how to correctly promote it. They simply promote the product as if it’s free. Buyers are then mislead to believe that the product can be acquired free of charge. This damages the company reputation, and causes huge financial loss.
Remember all affiliate marketers did not undergo any training to promote goods properly. They lack basic marketing skill. Let’s look at Amazon. They don’t allow affiliates who have no website, there’re reasons for it. Before you become an affiliate, they analyse your site. The purpose is to evaluate your site against your advertising skills.
Free trial means nothing else, it only gives the buyer an opportunity to test how the product works, whether it is suitable product to purchase or not.
What should you do if your merchant offers free trial
You need to explain in your presentation, how the trial works, its purpose and allow the customer to take an informed decision. Items that have free offers have more sales than those without it.
It’s true, but the dangers of applying that strategy is that once consumers become aware of this marketing tactics, they never even bother taking the free trial offer. Because they know that, they are being mislead.
In a nutshell, free trial offers were designed to give a consumer/buyer an opportunity to test the
item before purchasing it. They’re aimed at allowing the customer to test drive the product before making a purchasing decision. It’s an honest marketing method which is practiced in every business.
The negative side of free offers is that, those promoting
them, just use it as a tool to lure unsuspecting buyers. Customers/consumers are misled to believe that free trial means, getting products free, only to find later that, they are taken for a ride.
Some well experienced marketers have a tendency to undermine the mental ability of consumers. They are of the opinion that people like “free things” therefore if you give “freebies” your sales will skyrocket. Those kind of results, I can bet, are short lived.
However, if it comes to buyers attention that, they are being misled, they will send back the product and demand a refund. That damages your reputation as well that of the merchant. Therefore free trial offers provide a buyer with an opportunity to try the product before making a final purchase.