Facebook Ads are adverts that are placed on the Facebook accounts of a specific target audience. As an advertiser, you can target people according to their age, relationship status, career, interests, hobbies, likes and dislikes, etcetera.
As a result, you can reach people who were previously unaware of your business, and who are most likely to respond to your advert. There are different kinds of adverts and options to suit various goals and budgets.
Twitter Ads work in a similar manner to Facebook Ads. You can target a specific audience according to their interests, location, gender, device, keywords in their Tweets or even similar users to your current followers.
You only pay for these adverts if users retweet, like, reply or click on these promotional Tweets, or if they decide to follow you as a result.
As a business, you can use YouTube in two different ways. Firstly, you can create your own YouTube videos to market your business.
Alternatively, you can create a video advert that will play before another video on YouTube.
You don’t pay for this advert if viewers skip it. YouTube allows you to target viewers based on factors such as age, location, gender, interests, etc. It also provides information on the different types of adverts you could create. Download their app and choose a template to turn your video footage into an advert.
SlideShare is owned by LinkedIn and provides a slide hosting service. It is similar to YouTube, but for slideshows instead of videos. SlideShare has become one of the top educational and e-learning tools on the Internet.
Nevertheless, many slides are also purely for entertainment purposes. While SlideShare’s focus is on slideshows, you can also upload documents, videos and webinars. Hence, you can take any content or PowerPoint presentations, which you may already have, and turn them into powerful, marketing tools.
SlideShare makes it easy to share information, boost your reputation and develop professional liaisons by reaching a targeted audience. The audience can also rate, share and comment on your content
Google AdWords is a targeted, marketing tool that Google provides to the public. Even the smallest business owner can increase their business’s exposure on the Internet by using Google AdWords.
When a person enters a keyword into Google’s search engine, a number of results are displayed on their search page. These results include Google AdWords adverts, which are relevant to the keyword(s) entered. These adverts are displayed at the top or on the right-hand side of the Google search page.
Word of Warning, This kind of marketing resources is highly expensive!!
On the other hand, you could use Google AdSense to earn money through targeted advertising. If you have your own website, you could earn money every day by doing virtually nothing at all. You can join the Google Display Network and become one of their partner websites.
By applying for AdSense, you allow Google to place targeted adverts on your website. However, you can specify where these adverts must be positioned on your website and what size you want them to be. You can also customize them to match your theme.
Google AdSense offers you two ways to make money. First, Google can place adverts on your website that are relevant to the content on your pages. You’ll get paid each time someone clicks on or views one of these adverts.