Website:Amazon Kindle Book
Owner: J. E. Ford
For Who: Beginners
The book, Social Media Marketing strategies, was written and published at Amazon Kindle Books in October 2018. It contains 109 pages. Since it was published, it was fairly rated . The following topics are discussed;
- Introductory remarks
- Facebook future
- Instagram future
- LinkedIn future
- The Future of Twitter
- The future of YouTube
- The future of social media advertising
- The future of government social media regulation
- Email marketing future
In this book, the author tries to bring home to social media marketers regarding challenges and changes that are evident on social media platforms. It advises all marketers to design strategies to reap benefits that come along social media platform, He briefly outlined the following strategies;
- Driving sales and leads
- Driving research and development
- Facilitation of customer service
- Enhancing public relations
- Building community
- Protecting your reputation
- Branding and awareness
The above list is not exhaustive, there’re many strategies out there which can be utilized. The primary objective here is to brand & position your business products/services in order to maximize return on investment. The finer details of the book content is beyond the scope of this post
It is indisputable fact that social media marketing has overtaken other online marketing methods. You need to be warned that, the social media platform was not designed as a business advertising tool. The primary objective of any social media house is to facilitate social engagements not business promotion. Business advertising/marketing on social media was not a primary purpose.
Although social media marketing is the way to go these days, But designing marketing strategy around social media may have negative results. Social media users do not go there to search for products or services, But they search for goods and services on Goggle platform. Social media comes second. I have noticed many times online marketing recommending social media as profit generating platform
Social media indeed has more than billion users. But, who said social media participants are potential customers. Yes, business and individuals alike have generated huge profit on the platform, however that doesn’t come easy. It requires an in-depth research and analysis. Social media marketers are reaping benefits of advertising there, but others are not so lucky. Million dollars in advertising fees has been lost there.
It is not in dispute that social media marketing has been one of lucrative advertising platform. Any business owner who is serious about promoting products/services cannot afford not to advertise therein.
The book social media marketing strategies for 2020 and beyond, is a written material that provides valuable information about social media marketing opportunities. But such opportunities are not easily available to anyone. It has its own inherent challenges.
People use social media platform for purposes of social engagement and creating friendship among themselves. They also use it for research purposes. Again, it is beyond the scope of this article to discuss about all social media activities. The purpose of the book is to outline some marketing/ advertising opportunities available in the platform.