Starting your own business is an exciting process that involves various steps. One of the first steps,
which is essential, is to do your research before you start a business. Research tips help you to get a good overview of your proposed business. It also helps you to make informed decisions about what’s best for your business before you start. So, you’ll know exactly what you’re getting into and what to do. Try to use the top research tips in this post to give your business the upper hand.
Here are several aspects to consider before starting your business;
Type of Business entity
Choosing the right form of business can affect the amount of profit you can generate. The type you choose will determine the cost & convenience to set it up. The choices you make at the start will define your business going forward. Hence, it’s vital to research the different business entities and to choose the one that will best suit your requirements and objectives. In this way, you can ensure ultimate wealth creation and preservation.
Choose an appropriate Name & Brand
Choosing a good, suitable business name is a big decision. It’s the first way that you brand your business. Your name will become synonymous with your products and services, so consider it very carefully. What does your name need to say about your business? What message will it convey to potential clients? Research any legal implications connected to your chosen name. Is there an available domain?
When naming and branding your business, think about your use of colours, images and wording. Will some cultures view any of these aspects in a negative light? Try to ensure that your name and brand will not be subject to misinterpretation. Remember, rebranding is a costly and time consuming process, which can be avoided if you choose a good,
Identify a target market
Who are your potential clients? What group of people will your business appeal to? You need to
focus on a specific demographic. Then, use all the marketing tools at your disposal to target these people. You can use questionnaires, focus groups and social media to interact with and research your target market. Find out more about your clients’ needs and wants and create loyalty.
The more clearly you can define your target market, the more you can refine your business model, offering and activities. Firstly, how much start-up capital do you need? This will largely depend on the type of business and the scale, which you plan to start on. For example, starting a small business at home is much cheaper than launching from a large, office park. Next, what funds will you use to start your business?
Funding your business
Do you have enough money to start the business on your own, or are you going to apply for a loan? Will you borrow from friends or family, or are you planning to find an investor? There are a number of ways to obtain funding. Hence, it’s essential to research all your options and the potential implications. On the other hand, it’s equally important to think about cash flow and the allocation of your financial resources. What’s your expected income and expenses? How much profit will you reinvest? What method will you use to pay suppliers
and what terms will you agree on? How will you handle unforeseen expenses? Have you covered all your financial bases?
How will you reach your target market? What’s your budget for marketing and advertising? How
will your business gain publicity? You could have the best products or services in the world, but if no one knows about your business, you’ll never succeed. Hence, it’s vital to research different marketing options and to choose those that suit your budget. Fortunately, there are many ways to market, such as by:
- Placing adverts in newspapers or
- Using radio or TV adverts;
- Handing out pamphlets;
- Getting people to use and review your products or services;
- Becoming an expert in your field;
- Having promotions and offering free samples or discount vouchers;
- Setting up a good website and marketing online;
- Creating a Facebook business page and using Facebook Ads;
- Using Twitter, LinkedIn and other social media platforms;
- creating a blog, which you update regularly;
It’s vital to have a website. No business can survive without an online presence, these days. Creating a website can be cheaper and easier than you think. So, take some time to research how you want to present your business online. There are many options available such as creating a website, using a blog, networking via social media, creating apps or advertising through them and using online advertising and marketing, such as Google AdWords, Facebook Ads,podcasts, banners, newsletters, emails, etc.
Also use technology to your business’s advantage. There are plenty of apps and programs online, which can save you time and help make your business more efficient.