Over years, marketing has moved away from the general and become more specific. These days, clients are being given more choice, are allowed and even encouraged to actively engage with businesses and can express their opinions. Use the following methods to correctly market your business;
1. Starting a marketing campaign
Before you start any marketing campaign, you should ask yourself the following
- Who are you and what do you have to offer?
- Who is your client?
- What are your clients’ wants & needs?
- What media do your clients use?
- How will you engage your clients?
Marketing is your consumer specific, so you need to tailor your campaigns to suit your clients. The large part of your effective marketing should be focused on planning. It’s vital to take time to plan and it’s worth the effort.
2. Rule to remember in your marketing efforts
The most important rule to remember when marketing your product or service is that people don’t necessarily want your specific product or service. What they want is a result. Do you want a clean pool service or the clean pool?. as you can see, in general, people don’t buy products or use services specifically for what they are, but rather for what they can do.
That’s why you should focus your marketing on results (benefits) of your product/service. Too many businesses focus on their products/service and forget that there’s a whole lot more to purchasing transaction. People are driven by their emotions and, you need to appeal to their emotions in various ways.
3. Staying ahead of the competition
What makes you different from your competitors? There’are different aspects that can set you apart from your competitor’s, which include;
- Your price and value for money
- Benefits of your product/service
- Your refunds and return policy
- Your customer service
- Your marketing initiatives & impact they have on your target market
- Your creativity an approach to your business
While all these aspects could affect how potential clients view your business in relation to your competitors, it’s interesting to note that you don’t necessarily have to beat your competitors on all these points. You don’t need to have the best price to attract a large number of clients. You simply have to provide them with the best overall experience.
People want to be involved in your business; they want to have a voice and they want to be heard by a company that cares. It’s vital to deliver on your promises as clients. However, if you want to stay ahead of your competition, then you need to go a step beyond mere service delivery. You need to make your clients feel good. You need to give them something totally unexpected by breaking away from the norm. If you want to have a competitive edge, then you need to think outside the box and give clients an experience to remember.
4. Creating a relationship
It’s really worth it to take the time to build solid relationships with your clients. Building a relationship with your clients shows that you care and that you’re interested in them as people, rather than in merely selling them a product/service. Most businesses today don’t seem to know what it means to build a relationship, they are purely focused on sales. Remember, you’re in business to “serve”. Yes you want to make money, but you also want your clients to feel good parting with their money, because then they’ll want to come back again.